Did you know that hundreds of Accidents occur every year?
Every year hundreds of lithium coin batteries are accidentally ingested, with more than half being swallowed by children under age 6*. As devices such as remotes, games, and key fobs get smaller, more lithium coin batteries are needed.
Left untreated, an ingested lithium coin battery can get stuck in the oesophagus causing a harmful chemical reaction which can become fatal in as little as two hours. If you believe your child swallowed a battery, visit the emergency room immediately.
*NBIH Biennial Report (Jul 2014 – Jun 2016), Washington DC
How can this be prevented?

Duracell’s latest innovation
New Bitter Coating
technology
Duracell’s latest innovation
New Bitter Coating
technology

The battery has a ring-shaped layer which has a bad taste to discourage swallowing from babies and toddlers. We are using Bitrex®, the bitterest substance in the world commonly used in household products to prevent ingestion. The bitter taste layer on the Duracell cell is non-toxic and completely harmless if consumed. Find out more on bitrex.com.

*Applied on 2032, 2025 and 2016 batteries. Those batteries have a diameter of 20mm, which is similar to the size of a child’s oesophagus. If swallowed, they are linked to major effects vs. smaller batteries.
The battery has a ring-shaped layer which has a bad taste to discourage swallowing from babies and toddlers. We are using Bitrex®, the bitterest substance in the world commonly used in household products to prevent ingestion. The bitter taste layer on the Duracell cell is non-toxic and completely harmless if consumed. Find out more on bitrex.com.
*Applied on 2032, 2025 and 2016 batteries. Those batteries have a diameter of 20mm, which is similar to the size of a child’s oesophagus. If swallowed, they are linked to major effects vs. smaller batteries.

More child safety features than the other leading brands

BABY SECURE TECHNOLOGY
A non-toxic bitter taste ring-shaped layer with Bitrex® applied on the back side of the cell to discourage swallowing from babies and toddlers.

TAMPER-PROOF PACKING
With double blister to avoid accidental opening – can only be opened with scissors.

ON- PACK WARNING
Keep away from the children.

ENGRAVED WARNING
On positive terminal.

SAFETY STICKER
Smart safety sticker: should be removed before inserted into devices and reminds parents to keep coin cells away from children.
How you can help
IDENTIFY DEVICES IN YOUR HOME

Devices, such as key-fobs, remote controls and kitchen scales, are getting smaller and more power hungry. That’s why more and more devices are powered by lithium coins. However, those batteries can be a hazard for small children.
Every year hundreds of children accidentally ingested lithium coin batteries. If swallowed, a lithium coin battery can get lodged in a child’s oesophagus and cause serious harm in as little as two hours.
Follow these 5 steps





Al Jalila Children’s Specialty Hospital and Duracell join hands to raise awareness on risks of accidental ingestion of lithium coin batteries among children Learn More+
Other
Helpful Resources
Looking for more information and additional tips?
If your child swallows a battery, go to the emergency room.